As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. Effective marketing demands it.
SEO is a collection of tools and best practices that help your website rank higher in search engine results, thereby driving more traffic to your site and potentially more business.
However, although SEO once involved adding keywords to your site for search engines to find, SEO in 2018 is far more complex and involves a much broader scope of considerations.
Nowadays SEO is a full-time job for small businesses and many are turning to website design and marketing experts such as Pronto for support.
Forget what you think you know about SEO and start thinking about it as an ever-evolving field. As users’ behaviors and search engines’ capabilities develop over time, standards come and go in the blink of an eye.
Assuming you can skip SEO and just 'wing-it' might keep you from reaching your full business potential.
It’s not just the online marketing industry that’s evolving; your business’s industry is also maturing. So when it comes to SEO, you really can’t “set it and forget it.” You need to be monitoring and tracking how well everything is working so you’re always one step ahead of the competition.
Who is in your target market? - SEO today is not about just grabbing as much traffic as possible, but instead attracting high-value visitors interested in what you offer. In terms of demographics, what is your market searching for? How are they performing web searches? Where are they located? The more specific your answers, the more valuable your investments in SEO become. Google Analytics is a good place to start your investigations!
Most people search on mobile devices - You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. If you’re unsure how your website measures up,enter your site’s URL in Google's Mobile-Friendly Test.
Search engines are expanding - When someone mentions search engines, do you automatically assume they’re talking about Google? The tech giant has such a big share of the market that 'Googling' has become a verb. However, a significant portion of searches take place on alternative sites, such as Microsoft’s Bing. Make a point to search for your site on Google alternatives to see where you rank. Just improving social media engagement and adding meta tags might be all it takes to boost you a couple ranks on Bing.
What’s your audience searching for? – Just a few years ago, the average user didn’t trust search engines to understand conversational questions. They were searching with clunky phrases like “flower delivery new york.” Now people feel comfortable typing in things like “who delivers roses near me?” Changes in searcher habits are usually subtle, but will affect which keywords will be most valuable for your site. Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue and profits.
What Is Personal Search Engine Optimization (SEO)?
Search Engine Optimization or SEO is the process of creating or enhancing online content in order to affect the visibility of a website or webpage in a search engine’s organic results for a particular keyword. In the case of personal SEO, that means your name. Why is Personal SEO Important?
It’s true, search engines get more and more sophisticated with each algorithm update. However, even with these carefully designed ranking methods, search engines don’t always tell the whole story or even an accurate one when it comes to the results of a specific keyword. This is why personal SEO is so important (as well as personal branding). By focusing explicitly on how search engines rank results, SEO tactics give online properties the best chance at ranking well. You probably know somebody who has made a personal website, but for some reason it doesn’t show up as a top result in searches for their name.
There is a whole host of potential causes for poor results – which is why understanding personal SEO is so important! Everything from a site’s structure, to its credibility or even its ability to be “seen” by the search engine can determine if or where it will show up in a search engine’s rankings.
Ready to improve your Google results? We can help. Talk with a Reputation Advisor about your options and how BrandYourself can help you improve your online presence. Schedule a free consultation
How Does SEO Help?
By using general SEO tactics, or helpful aids like our free online reputation management software, you can make sure that all of your best content is as search engine friendly as possible. Content, profiles and sites that are optimized are viewed as being authoritative. This is because they are easily found by Google, clearly related to you, updated regularly with high quality content and considered trustworthy. What Factors Do Search Engines Use to Rank Content?
Search engines rely on algorithms with hundreds of factors in order to determine how to rank results. On top of that, these algorithms are regularly updated so that search engines are showing the most relevant, highest quality results. Although this can seem a little overwhelming, there are certain steps that you can take to improve the likelihood that these search engines will look at the properties that you control as valuable. Once you understand this your personal SEO strategy will be a lot easier to execute. Below is a description of the primary factors that you should always keep in mind:
personal search engine optimization website benefits three steps1. On Page SEO Factors These are components that can help or hurt a site’s chances of ranking well that are found on the actual page of the website. If you own the content, this is great news because it means that you are in control of these factors! Mastering these will make any online reputation management or branding strategy to the next level. On page SEO factors can be broken down into the following categories:
Off Page SEO Factors
Back Links/Inbound Links: Let’s start with the basics. Backlinks (or “inbound links”) are any incoming hyperlinks from one web page to another website. They carry a lot of weight for personal search engine optimization efforts as well as for more traditional SEO campaigns. After Google’s algorithm update, Penguin, started to penalize certain sites that used extreme and unnatural tactics in gaining backlinks, a lot of misinformation started circulating around the value of a backlink. However, if you are looking to build your presence the right way, there is still a lot of value in getting organic backlinks to your page as long as these are coming from high quality, authoritative websites. Social Sharing: When it comes to off page personal search engine optimization factors, industry insiders presume that sharing a page across social media platforms and generating engagement is key to enhancing the visibility of the page in the rankings. However, it is unknown exactly how social engagement and sharing is weighted when it comes to search engines. Even without this metric, we still see the value of promoting activity across social media platforms because it directs traffic to your content, allows you to interact with relevant people and makes you seem accessible and involved in your industry.
Some of these strategies include:
Keyword Stuffing Cloaking Link Stuffing
We don’t condone these tactics, because not only do they violate best practices, but they are ultimately ineffective. If you ever encounter a service provider or product that guarantees quick results, it’s likely that they deploy these black hat tactics, which could ultimately get you blacklisted from Google. So don’t believe the hype!
Our experts can help you improve your search results? Talk with a Reputation Advisor about your options and how BrandYourself can help you improve your online presence. Schedule a free consultation
The Personal Search Engine
When you are looking at your rankings and trying to analyze the results of your personal SEO campaign, you need to remember something. Google is trying to build a personal search engine for each of their users. What we mean by a personal search engine is a series of results that deliver the perfect result. Google take the past behavior online that they have access to to try and do this.
The reason we are bringing up Google’s quest for a true personal search engine is that it often skews the results you are seeing. This means that you might be thinking that your personal SEO efforts are being extremely effective, when in reality you are just seeing a personal search engine representation of results that Google thinks you want to see (aka your own website).
There are a couple of ways to get around this and get accurate information instead of a personal search engine. One way is to use incognito mode on your browser when looking up your results. This is a step in the right direction, but isn’t perfect.
The other option is to use some online reputation management software that pulls unbiased, accurate information. The free tool that we’ve developed will help you see exactly where you stand with your personal SEO efforts, and also give you recommendations on ways you can improve your sites.