Have you ever wondered why certain individuals in your field rise out of nowhere to national prominence? These experts get all the media attention, deliver keynotes at top conferences and attract the best clients. Are these men and women just smarter than the rest of us? Or are they privy to some ma...

Personal branding is about taking responsibility over how you present yourself. If you strive to position yourself as an expert or become an influencer within your niche, self-branding can help increase your reputation as a leader. By showcasing unique character traits and having an active presence...

To start building a personal brand from the very beginning, Chris recommends defining who you really are and what you want to be known for. His book has an exercise called “The Self-Awareness Test” that can help.

Divide a sheet of paper into two columns. In the first column, list the things you do...

Personal branding is all the rage right now. Everyone has a brand, but some of us are more skilled at realizing its potential than others.

Entrepreneurs and online gurus alike (think Richard Branson, Lewis Howes, Gary Vaynerchuk or Neil Patel), actors, writers and public figures work hard to build...

Who are you and why should I care?

This is a very pointed question, but I don’t mean to be harsh.

The truth is, when it comes to building a personal brand, it’s the question on everyone’s lips.

What’s your brand about and what value will it add to my life?

Building a brand isn’t about feedin...

Mobile app development has helped some of the biggest companies in the world reach audiences in exciting new ways. Is it right for you?

According to, xAd 69% of people who search for a service on their phone plan to make a purchase at a physical location. This statistic has a subtle but significan...

It’s curious to me why some service professionals don’t realize that their behavior can make or break the reputation of their company’s brand.

Driving on vacation recently, we had two interesting customer service experiences – one great and one not so great!

Let’s start with greatness!

Our...

1. Write an eBook to establish your company as an industry expert.

A unique approach to attracting new clients is to write an eBook. Pick a topic within your industry, and provide practical solutions to pain points that people in your target market currently experience. The information you provide...

Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth.

I had a co-worker email me the other day asking for a blog...

Before you start writing any piece of content, make sure you understand your audience, know your goals, and have a plan for what comes after.

Your company has a blog, but it’s currently just promoting your products – leading to little traffic or engagement from visitors. You’re starting to wonder...